Meet The Team


Samantha Stark
Founder & Chief Strategist
specialists in more than generative ai
As Founder and Chief Strategist of Phyusion, Samantha Stark leverages 25+ years of marketing and communications expertise gained through leadership positions at prestigious firms including Endeavor's 160over90, Ketchum, Burson-Marsteller, and Rubenstein PR. She has shaped communication strategies for Fortune 100 brands including Coca-Cola, Ford, IBM, Marriott International, and Ubisoft. Recognized as one of PR News's Top Women in the Industry and featured in Ragan's Top Women in Communications, her work has earned 17 industry awards. Samantha serves on the Board of Trustees for the Institute for Public Relations and directs their Digital Media Research Center, focusing on AI and industry innovations. She remains actively involved in inclusion initiatives through the MAKERS Circle and has previously led gender and racial equity efforts at Endeavor.
25+
15+
Years of Experience
Industry Awards


Sammi Marwin
Chief Business Strategy and Operations Advisor
With 15+ years' experience in business strategy, operational improvement and transformation at some of the world's most prominent media, sports and entertainment brands, Sammi brings a profound knowledge of how to support organisations to reach their potential. Sammi has previously led teams at leading consulting firms such as Boston Consulting Group, Ernst & Young, and KPMG. In addition, he has served the likes of Disney, Comcast, WPP, Dentsu, IPG, Conde Nast and the Financial Times to build robust growth strategies, meet operational challenges head-on and help evolve and transform their businesses for the better.
15+
Years of Experience


Anika Gakovic
Chief People and Culture Strategist
Drawing on over two decades of corporate expertise in talent development and organizational transformation, Anika helps leaders and teams advance strategic goals and better serve their customers. As Director of Learning at Memorial Sloan Kettering Cancer Center and Executive Director for Leadership Edge at JP Morgan Chase, she has modernized learning strategies and driven cultural transformation. Anika specializes in coaching executives through transitions, helping them influence stakeholders, cultivate credibility, and build successful teams. Her expertise spans leadership development, team alignment, and employee experience optimization, resulting in improved engagement, clearer decision-making, and enhanced collaboration towards shared outcomes for clients including FinTech CEOs, healthcare presidents, and senior sales leaders.
20+
Years of Experience


Marie Wiltz
Tech-Forward Communications Strategist
Marie is a seasoned, purpose-driven communicator with deep experiences in corporate reputation, executive visibility and thought leadership for Fortune 500 companies and high-growth startups. She has crafted narratives and garnered placements for executives in top tier media including CNBC, Bloomberg TV, Fox News, Fox Business, AP, Reuters, The New York Times, The Wall Street Journal, Forbes, Fortune, BloombergBusinessWeek and Fast Company to name a few. She has also secured high-profile speaking opportunities for executives at some of the most prestigious global gatherings such as the World Economic Forum (Annual Davos meeting), World Business Forum, The Wall Street Journal CEO Council, USA Today CEO Forum, and Yale CEO Summit. Key clients have included Walmart, IBM, FedEx, MasterCard, Texas Instruments, Adecco, H&R Block, Johnson Controls, P&G CSR, Quicken Loans, Philips Electronics, as well as two insurtech startups, Faye and Roamly.
20+
5+
Years of Experience
Industry Awards


Genevieve McCann
GenAI and Strategic Communications Associate
Genevieve leverages her expertise in emerging technologies and digital media to develop innovative AI-driven communication strategies for clients. With a background spanning digital marketing, social media strategy, and public relations across fashion, lifestyle, and luxury sectors, she brings a multifaceted perspective to the intersection of generative AI and integrated communications. At Second Edition, Genevieve executed comprehensive social media campaigns promoting sustainable fashion while managing digital inventory systems, and at Relevance International, she supported PR strategies for high-profile clients. She combines creative thinking with technical fluency to help organizations transform how they create and deliver content in an AI-driven landscape.
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