Samantha Stark

Samantha Stark brings over 25 years of experience in marketing and communications to her role as Founder and Chief Strategist of Phyusion. Her impressive career has been marked by leadership positions at prestigious firms in the industry and work with Fortune 100 brands across the integrated communications mix.

Her expertise has been instrumental in shaping the communication strategies for global giants such as Coca-Cola, Ford, IBM, Marriott International, and Ubisoft to name a few. She has also held leadership roles at Endeavor's 160over90 and Ketchum. Prior to these roles, Samantha held key positions at other renowned agencies, including Burson-Marsteller and Rubenstein PR.

Over the last few years, she was named one of PR News's Top Women in the Industry and featured in Ragan's Top Women in Communications. Additionally, her client work has garnered 17 other industry awards, she's spoken widely on innovation and has been quoted in numerous industry publications.

Currently, Samantha serves on the Board of Trustees for the Institute for Public Relations (IPR) and directs the IPR Digital Media Research Center, focusing on AI and industry innovations. This role further cements her position at the forefront of the rapidly evolving communications landscape, particularly in the realm of digital transformation and AI integration.

Throughout her career, Stark has been very active in inclusion initiatives. She has sat on several boards at Endeavor focused on promoting gender and racial equity, and is currently part of the MAKERS Circle, a community dedicated to accelerating equity for women in the workplace and beyond.

Founder + Chief Strategist